An ISBN-13 barcode is an ordinary EAN-13 symbol. The first three digits are the prefix — 978 or 979 — which tells a scanner it is looking at a book rather than a tin of beans. The remaining digits are your registration group, registrant, publication number and a check digit.
The five-digit block beside it is an EAN-5 add-on. Its first digit is the currency and the remaining four are the price in that currency, so 51999 reads as nineteen dollars ninety-nine. Use 90000 when you sell in several territories and do not want a price locked into the artwork.